THE RAWLINS GENERAL NEWS
"Every man owes a part of his time and money to business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere."- President Theodore Roosevelt
THE RAWLINS GENERAL NEWS
DECEMBER 2006 Volume I, Issue 4
Arlene Soto, Region 4 Director
have lots of business ideas, which one do I choose if I want to start a
Choosing a business idea to pursue can be a lengthy process. Many people dream of owning a business but never move forward with an idea.
First, look at your skills and resources. Often a business idea is a good one, but it's not the right place or the right time or you don't have the right resources to make it successful.
Next, look at your credit report and the money you have available. If your credit is not good, this may not be the right time to start a business. If you don't have financial resources of your own, chances are you will not be able to get a business started. Do you have the support of family in this business idea? Are you healthy and able to spend long hours working on the business to make it prosper?
After taking an honest look at your personal situation you will want to research the market potential. There just isn't enough of a market to make many business ideas successful. Who are the potential customers? Remember, "everyone" will never be your customer. Customers are those people who have the desire to purchase and the capacity to buy at a price that will be profitable for you.
How much will customers spend each month or each year? Will they return to your business in the future or are they buying just once? If they are buying just once, can you reach enough customers to make the business successful?
Market research will take time and a willingness to ask questions. You will have to depend on information from primary research (asking potential customers) and secondary research (what's available in the media and from industry resources).
Finally, you are ready to do some financial projections. This is an important step. On a cash flow spreadsheet estimate how much you can sell (earnings) and how much it will cost (expenses). Base your assumptions on the research you have done and document those assumptions.
The WSBDC is a partnership of the SBA, the Wyoming Business Council and the University of Wyoming. To ask a question call 1-800-348-5194, (307) 766-3505, e-mail firstname.lastname@example.org or write Dept. 3922, 1000 East University Ave., Laramie, WY 82071-3922. Additional help is available at the WSBDC Web page, www.uwyo.edu/sbdc/.
Patrick Gonzales, Executive Director
I was invited to speak to an entrepreneur’s class at Rawlins High School
on business ethics. Imagine my surprise that many of the students did not
know what business ethics were.
are your business ethics? Why are business ethics important in today’s
business world? As we look at business today’s this question is one that
needs to be answered.
have seen many businesses, corporations and officers of those companies
faced with possible indictments and prison sentences. Why is this
does not just involve what is professionally right; it also involves what
is morally right. How often in business do we see businesses justify their
actions in the name of closing a sale, making their forecasts, landing a
deal or even keeping a job?
to Scott Clark of the Business Journal there are four different tiers of
Total Lack of Ethics:
in this category do whatever they feel like doing. They are greedily
focused totally on personal gratification, and they will sacrifice anybody
or anything to get it. They are both morally and professionally corrupt
in this category are the experts at justifying their actions. Ethics is a
word but not a driving force. If ethics helps them achieve the result they
want, then they will act ethically; otherwise they will not. Their
standards, if they have any, are quite frail. They are morally and
professionally weak individuals.
is the category in which most businesspeople fall. These people perceive
that because their primary purpose is to maximize shareholder return,
considering the rights or interests of anyone else would be unethical.
They make decisions based on what’s right for the company at that moment
based on the circumstances.
in this category have a deep-rooted ethical standard and an innate sense
of right and wrong. They know that difficult decisions are not about
financial gain, appealing consequences, or liking the result; they are
about doing the right thing.
one said strong ethics is painless. In fact, strong ethics requires real
courage. It means doing the right thing at all times regardless of the
personal or professional cost. It may not be easy, appealing, or
comfortable. However, if you could stand in any other person’s shoes
viewing the same decision while armed with the same information and still
perceive it is clearly the best solution, your decision is probably an
be a consistent, highly ethical individual you should always focus on two
points. First is a standard to follow. The second point is an unwavering
commitment to adhere to this ethical standard.
month we had 366 combined phone calls and visits to the Chamber
office. We provided 24 Relocation packets and 3 tourism
packets. We have had 4133 page views for the Month of November.
– Insight LLC
Trails End MHC
Western Resource GroupCarbon County Feed and Tack LLC
like to welcome these new members to the Rawlins- Carbon County Chamber of
Commerce and thank our existing members for renewing their membership.
We want to say congratulations to the Holiday Inn Express for their open house and ribbon cutting.
Resource Group was established in June 2005. WRG’s mission is to market
and distribute the finest products possible, “Building a Better
That’s why WRG has chosen to market and distribute EnviroMax Plus, a
revolutionary fuel catalyst and ACT(advanced cell therapy). A healthy
approach to an energy drink.
Robert Kyes, president of WRG,
has been in the sales and marketing arena for over 30 years. He’s worked
in the hi-tech industry for over eight years, served in the United States
Air Force for over 10 years. He is a Vietnam veteran, father of six
children, grandfather of six grandchildren and is currently employed as a
conductor for Union Pacific Railroad.
Robert is a
firm believer in Community Business Networking and we welcome him to the
Rawlins-Carbon County Chamber of Commerce.
additional information on Western Resource Group please contact Robert at
1005 13th Street, Suite 100, Rawlins, 82301 or call toll free
800.214.0038 or 517.775.9434.
Kristen Hiatt, Kris Thorvaldson
Dow Jones Industrial Average - the best-known measure of the stock market
- recently closed at a record high. For some investors, this was a cause
for at least mild celebration. For others, it might have brought back
painful memories - and triggered the urge to take a break from investing.
But that's a "vacation" you shouldn't be taking.
of today's investors were also investing in the late 1990s, a period when
the "dot-com" boom drove the market to new heights. But when the
technology "bubble" burst in early 2000, stock prices dropped
sharply, and a lot of people lost a lot of money. Now that the stock
market has, after nearly seven years, gained back all the ground it lost,
it may not be surprising that some people fear that history - in the form
of a lengthy market decline - may repeat itself.
that happens, they reason, they can protect themselves by heading to the
investment sidelines. This type of thinking is an example of "market
timing" - a strategy that can be summed up in this well-known phrase:
"Buy low, sell high." And that's really good advice - except
that it's almost impossible to follow. No one can truly know when the
stock market is "high" and when it is "low." If you
try to make these judgments, and you jump in and out of the market, you
could pay a heavy price. Consider the following:
the results for any 10-year period may differ substantially from these, it
seems clear that taking a "time out" from the market can be
some evidence suggests that you might have less cause to fear a sharp
market drop now than was the case in January 2000. Back then, for example,
stocks in the S&P 500 index had a price-to-earnings multiple (P/E) of
30, compared to just 17 today. As an investor, you generally don't want to
see a high P/E - because a high P/E implies that a stock's earnings may
not be sufficient to sustain the stock's price. And, in fact, that was
exactly what happened in 2000: the dot-com stocks' earnings were low -
and, in some cases, nonexistent - so the skyrocketing stock prices could
not possibly last.
measures such as earnings per share and dividends per share are much
higher today than they were in 2000. These measures, along with today's
relatively low P/E, all point to a stock market that is a much better
value than the overpriced market that existed in January 2000.
one can say for sure where the market will go from its current high point.
But one thing seems clear: If you're going to work towards long-term
success, you need to stay invested - for the long term.
JONES TO HOST FINANCIAL WORKSHOP
Hiatt and Kris Thorvaldson, Edward Jones investment representatives in
Rawlins, will; host a “ Financial Workshop for Individual Investors.”
The three-week workshop will assist individuals in setting financial and
The class will provide an in-depth
look at the many different types of investments available to and suitable
for investors who are working or retired.
According to Hiatt, “Whether you
are interested in strategies designed to help you enhance your long-term
investment returns, reducing your income taxes or income strategies you
should plan to attend this workshop.”
The workshop is January 9 and
continuing through January 25. Classes will meet Tuesday and Thursday from
7:00pm to 8:30pm and will be held at 812 E. Murray. The enrollment fee for
the class will be $8.00 per person, which includes all course material.
RAWLINS RECREATION CENTER
Rawlins Recreation Center offers business members up to 25% discounted
rates as members of the Rawlins-Carbon County Chamber of Commerce.
are 3 classes of membership starting at limited, with range and unlimited.
Membership to the recreation center can be (3) months,( 6) months and (12)
Membership includes: aerobics, water aerobics, weight room, gymnasium,
track, racquetball, handball, wallyball, court use and equipment use.
Membership includes: aerobics, water aerobics, weight room, gymnasium,
track, day care, daily use of towels and lockers, shooting range,
racquetball, handball, wallyball, court use and equipment use.
Please contact the Rawlins Family Recreation Center if you are a member of the Chamber of Commerce for more information at 307.324.7529. If you are not a member of the Chamber of Commerce and would like to participate please contact us at 307.324.4111.
2007 CALENDARS-DAY PLANNERS
Wyoming Stationary is ordering day planners and calendars for 2007. Please stop in and order your business calendars or day planners so you’ll be ready to welcome in the New Year. Please contact Jana Allen at 307.324.7272 for more information.
We at the
Chamber of Commerce would like to extend a very warm holiday greeting to
all of our local and county businesses.
PARADE-FESTIVAL OF TREES
to Rawlins Main street and the Daily Times, all of our sponsors for the
Christmas Parade, Festival of Trees and Wreaths and Christmas Frenzy and
to all those who participated. It was a lot of fun and we look forward to
WRAP IT UP FOR MOUNTAIN VIEW
December 9th and 16th, 2006, from 9 AM till 3 PM,
volunteers from the Mountain View School will wrap gifts, by donation
only, in downtown Rawlins.
Mary Penland of Rasmusson Furniture have agreed to set up a few tables in
their storefront. Being this
is the season of giving, Mountain View Students are looking for donations
of paper, ribbons, bows, gift tags and tape in order to make their project
turn, we ask each business to direct Holiday Shoppers, with packages and
gift certificates to stop by Rasmusson Furniture to have our volunteers
wrap their gifts.
If you wish to make donations to help in the fund-raising adventure, please take your donations of paper, ribbons, bows, gift tags and tape to the Mountain View Elementary School Office at 12th and Birch Streets. Or call Jodie Deist Fairhurst at 324.0073 to make arrangements to have supplies picked up.
Inn Express will be hosting this month’s business after hours to
coincide with their grand opening and ribbon cutting which will take place
December 5th. Please join us for what will surely be a grand
celebration. This is a great opportunity to meet general manager Regina
Rhodes and her staff.
to unforeseen circumstances Morgan’s Flooring had to cancel their
business after hours, but we hope Steve Morgan and his staff will be able
reschedule and host a future business after hours.
brothers big sisters is in need of volunteers. This is your chance to get
involved, mentor a child and help support Rawlins’ local non-profit
groups. For information call Shanda Wright at 324.3613.
Please support our non-profit groups, they provide a valuable service to Rawlins and Carbon County.
WHY DO BUSINESS LOCALLY?
ONLY HOME OWNED BANK”
By Ruby Ogden, Senior Vice President
reason – Support your community!
with your local bank: Some simple, basic reasons why:
local bank takes deposits from your friends & neighbors, keeps their
money safe and pays them interest on their money to use it.
Now and Super
Now Checking accounts that pay interest
bank then lends that money to others in the community who need it.
to buy vehicles, etc.
for local businesses
The banks charge a higher rate of interest than is paid out on deposits and the difference between these two rates is what the bank “lives” on. By “lives” I mean:
salaries to their employees
friends and neighbors, people who live in this community
local bank makes Donations to support this county
To all the
schools, and the students here in Carbon County
& events – United Way, Carbon County 4H and Fair, etc.
projects, such as the mercantile store; the main street program;
supporting the Carbon County Museum to name a few
utilities such as gas, electric, water, phone, property tax;
for other people in this community
the local bank also PAYS TAXES
support the whole county
Yes, it is important to do business locally – it benefits everyone who lives in our area.For all your business or small business banking needs in Rawlins and Carbon County call 307.324.2265 for more information
OPERATIONS CENTER A GO!
Just a note
to say congratulations to Chamber of Commerce members BP America, on their
grand opening and ribbon cutting ceremony on November 16th.